![]() Not only is it scientifically difficult to find vegetable dyes that can make bright marshmallow rainbows, but it’s also going to be hard to market a new Lucky Charms cereal that doesn’t magically ooze neon blue sugar paste into the milk. Wouldn’t it be expensive to manufacture eight new marshmallows colors? I mean, General Mills could’ve just dropped a vial of “Graham Cracker Flavor Essence” into their oat formula instead, called it “Lucky Charms S’Mores Cereal” and delighted millions.īut then I remembered how General Mills is trying super hard to remove artificial colors and flavors from Lucky Charms by the end of 2017-like they already have with Trix, Cocoa Puffs, and other cereal classics-a task that’s proving difficult because of the cereal’s multicolored marshmallows. It seemed strange to me that General Mills would pull this Mixed-Up Marshmallows idea out of nowhere. Still with me? Let’s put on our tinfoil hats and munch multicolored marbits together! I won’t blame you if you leave the site now and go read Joyce’s Ulysses, watch Chocolate Rain for the thousandth time, or do whatever else the hip young kids are doing these days.īut if you want to stay, I’ll provide my thrilling theory behind this new cereal and a thoughtful ranking of which new marshmallows are the coolest. If you were wondering whether Lucky Charms’s new Mixed-Up Marshmallows have wacky flavors, there’s your answer. They taste exactly the same as normal Lucky Charms.
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